KHATTATI ONLINE: Internet Marketing Course Urdu - SEO

Internet Marketing Course Outline

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STAGE 1. Search Engine Marketing

Introduction into Internet Marketing

Part 1: Understanding Search Engines

• Chapter (1)? Classification of Search Engines
• Crawler-Based Search Engines
• Human-Powered Search Engines
• Pay-for-Performance Search Engines
• Hybrid Search Engine
• Chapter (2)? How Search Engines Rank Pages

Quiz (1): Understanding Search Engines

Part 2: On-Page Optimization

Step 1: Picking out Keywords

• Chapter (3): Defining Your Niche and Audience
• Chapter (4): Preparing to Research Keywords and Getting Suggestions
• Chapter (5): Using Keyword Suggestion Tools

Demo (1): Picking out Keywords

Step 2: Optimization - Tuning the Pages

• Chapter (6): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
• Chapter (7): Creates Effective Title and Meta
• Chapter (8): Optimizing Layout of Your Pages
• Chapter (9): Optimizing Navigation and Menus
• Chapter (10): Duplicate Content Issues
• Chapter (11): Local SEO for Your Site

Demo (2): Optimizing an HTML Page

Part 3: Off-Page Optimization

Step 4: Website Submission

• Chapter (12): Search Engines' Submission Rules and Guidelines
• Chapter (13): Submitting to Search Engines: Google, Yahoo, Bing etc
• Chapter (14): Creating a Search Engine Friendly Sitemap
• Chapter (15): Submitting to Directories
• Chapter (16): Submitting to Business Directories
• Chapter (17): Submitting to Classifieds
• Chapter (18): Participating in Forums
• Chapter (19): Blogs Commenting
• Chapter (20): Create Link Wheel

Step 5: Link Marketing

• Chapter (21): Link Popularity and Link Quality
• Chapter (22): Google PageRank, Local Rank and Hilltop Algorithms
• Chapter (23): Link Building Strategies and Techniques

Quiz (2): Link Marketing

Part 4: Monitoring Search Engine Rankings

• Chapter (24): Issues with Automated Ranking Monitoring
• Chapter (25): Learned About Analyzing Organic Search Traffic

Demo (3): Checking Site Rankings

Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

• Chapter (26): Black-Hat Techniques vs White-Hat Techniques
• Chapter (27): SEO Code of Ethics
• Chapter (28): Gray-Hat SEO
• Chapter (29): What to Do if Your Site Has Been Penalized

Part 6: Search Engine Advertising

Introduction to Online Advertising

Step 1: Pay Per Click Advertising

• Chapter (30): An introduction to PPC advertising
• Chapter (31): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter)
• Chapter (32): Advertising Campaigns and Organic Search Engine Results

STAGE 2: Social Media Marketing

• Chapter (33): Social Media Channels
• Chapter (34): Blogging and Micro-blogging
• Chapter (35): Participating in Social Networks
• Chapter (36): The Most Effective Social Media Marketing Tactics
• Chapter (37): Promoting Your Brand with the Help of Social Media
• Chapter (38): Social Media Optimization
• Chapter (40): Social Media Advertising

Quiz (4): Social Media Marketing
STAGE 3: E-Mail Marketing

• Chapter (41): Introduction to E-Mail Marketing. The Basics
• Chapter (42): The Six-Step Process of E-Mail Marketing
• Chapter (43): Working with Your Mailing List
• Chapter (44): Creating a Message and Choosing an E-mail Subject Line
• Chapter (45): Running the Campaign - E-Mail Transmission Tips
• Chapter (46): Delivery and Response Tracking (Bounce Rate, Unsubscribe Rate, Open Rate, Clickthrough, Conversion)

STAGE 4: Affiliate Marketing

• Chapter (47): Introduction to Affiliate Marketing
• Chapter (48): Earning Money as an Affiliate
• Chapter (49): Starting Your Own Affiliate Program
• Chapter (50): Setting Up the Program
• Chapter (51): Mistakes to Avoid

STAGE 2: Web Analytics

Introduction to Web Analytics

Part 1: Traffic Data Sources

• Chapter (52): Different Web Traffic Data Sources
• Chapter (53): Web Analytics Pyramid Model

Part 2: Traffic Sources

• Chapter (54): Referring Sites and Partners

Part 3 : The Sales Funnel and Customer Life Cycle

• Chapter (55): The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
• Chapter (56): Reach and How to Measure It
• Chapter (57): Acquisition and How to Measure It
• Chapter (58): Conversion and How to Measure It
• Chapter (59): Retention and How to Retain Visitors

Quiz (3): Web Analytics

Glossary

Internet Marketing Course details:

Course Internet Marketing Stages: 5 Chapters 59 Video Demos 3 Quizzes 4 Glossary 50 Price 10,000

SEO Training Course Duration: 8 weeks Duration of Internet Marketing Classes 24 days of Classes 2 Classes per wee ?2:30 hours Internet Marketing Training Class .Join Your Class Today Add Us On Skype .? ???? ID : SMTalha1991? ?? Mobile : 0313-2020392

Source: http://khattationline.blogspot.com/2012/10/internet-marketing-course-urdu-seo.html

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