Sports Stars And Endorsements
There are many different types of sport out there. Some activities that are classified as sports, would best be described as recreation, such as billiards, skateboarding, surfing and playing broomball. Yup, you read right, broomball. Grownups on an ice rink, playing hockey with brooms and a ball. All in the name of sports. Some do it for recreational purposes,Nike Dunk Mid, others compete in it and that is where you get the professionals.
The sports stars generate an income out of their endorsement deals, and they endorse a while variety of products, not just sports equipment. Some sports stars actually get paid more for their endorsements than they earn from their sport.
Tony Hawk is a famous skate boarder. He invented more than eighty skate board tricks and competed in 103 contests, more or less, winning seventy-three and placing second in nineteen. He quit competing in 1999 after landing the first-ever ?900?hich is two-and-a-half mid-air spins on the board. He endorsed quite a few skateboarding products, including: Activision, Quiksilver, Birdhouse, Hawk Clothing Co., Swatch, Adio Shoes, Fury Skateboard Trucks, Arnette Sunglasses, Jones Soda, TechDeck miniature skateboard toys, Club Med, Bagel Bites, TSG Helmets, Hot Wheels miniature cars, and EXPN.
The famous Williams sisters,Air Jordan Comfort Max 11, Venus and Serena, both signed endorsement contracts with sports shoe companies. Venus with Reebok and Serena with Nike.
David Beckham is famous as a soccer player, and he not only has endorsement deals with sports clothing companies, but also with Gillette, Adidas, Vodafone and Pepsi. That however wasn enough for our Mr. Beckham, he had to go and develop his own fragrances brand.
Who doesn know who Michael Jordan is? For those who are really ignorant or have had their heads in the sand like an ostrich the last couple of decades, Michael Jordan is a well known professional basketball player from the USA. One of his well known endorsements, is for Nike Air sports shoes. His other endorsements include: Wheaties cereal, Ballpark Franks,Gatorade,Hanes underwear, Rayovac batteries and Bijan fragrances.
Why do sports stars endorse certain products? Accepted insight affirms that getting a celebrity endorsement is a tried-and-tested way to maximize advertising success. A sports star should really show their confidence in a product which they endorse. Is that what is happening? Or sometimes it is the other way around.
After Tiger Wood sex scandal, several of his endorsing companies cancelled on him. Before that, he endorsed huge names like Tag Heyer, AT&T, Gillette, Accenture, Nike and others. It was a tough time for Woods, and the income he lost from the cancellation of some these companies hit him bad. If you live in the public eye, you should be prepared to be under constant scrutiny by fans and enemies alike. Some would say that he was a fool to have been found out, but fact of the matter is, the damage is done.
Whatever product a sports star endorses, they should have total confidence in it and keep on advertising it for as long as their contract is binding.
Source: http://tribphaconspalb.railblogs.com/2012/10/19/sports-stars-and-endorsements-2/
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Source: http://avpeced.posterous.com/sports-stars-and-endorsements-nike-kobe-shoes
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