The New Classical 96.3 FM & The New AM 740-Zoomer Radio launch new websites and mobile app to serve the fastest online demographic.
Did you know that Canada?s 14.8 million 45plus population are the fastest growing demographic on the internet? And that 71 per cent of Zoomers go online every day?
To better engage their increasingly digital savvy audiences, The New Classical 96.3 FM, English Canada?s only commercial all-classical radio station, and The New AM 740 ? Zoomer Radio, will officially relaunch their new websites on September 17. Features of the new sites include improved speed, content and design, including an emphasis on ease-of-use.
Zoomers are flocking to social media, mobile and media-rich websites but most online destinations are designed by, and for, a younger demographic despite the fact 45plus year old users are the fastest growing audience online.
The new sites, produced in-house by ZoomerMedia?s Interactive Division, are tailored for mature audiences, offering more intuitive and faster web pages, CD-quality audio streams, full concert videos, podcasts, and an updated, state-of-the-art iPhone/iPod app for listeners on the go.
Win a trip to Deerhurst Resort!
To support the relaunch and the ?listen anywhere? message, the stations are hosting an online contest from September 17 ? October 14 whereby listeners can win a trip for four to Deerhurst Resort in breathtaking Muskoka by visiting the new websites.
NEW & IMPROVED FEATURES INCLUDE:
CLASSICAL963FM.COM
What Was That Piece?
Discover and own music you just heard with a direct link to purchase and download directly from Apple iTunes:
http://www.classical963fm.com/what-was-that-piece/
Browse a vast video library of over 100 concerts recorded live as part of the New Classical 96.3 FM Concert Lobby series:
http://www.classical963fm.com/category/concerts/
Arts Coverage
Stay on top of the arts world with breaking news, listings and regularly updated reviews:
http://www.classical963fm.com/category/blog/arts-news/
Moses Znaimer?s Anti-Noise Pollution League
Choose from a listener-generated Recommended Restaurant list for noise-free civilized dining and conversation you can actually hear, as well as a list of Noisy Rejects to avoid:
http://www.classical963fm.com/category/anti-noise-pollution-league/anpl-members/
AM740.CA
Listen Live With CD Quality Sound
Delivered in a 128k stereo stream, AM radio never sounded so good!
What Was That Song?
Discover and own music you just heard with a direct link to purchase and download directly from Apple iTunes:
http://www.zoomerradio.ca/what-was-that-song/
On This Day In Music History
Relive famous musical moments:
http://www.zoomerradio.ca/category/on-this-day/
Download Podcasts
Never miss a favourite show with our library of on-demand radio programming you can listen to straight from the website or on your iPhone/iPod via Apple iTunes:
http://www.zoomerradio.ca/podcasts/
Source: http://www.50plus.com/entertainment/z-news-the-best-music-for-zoomers/187011/
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